The department's Global Readiness Program helps WA agribusinesses build the skills, knowledge, and confidence needed to compete and thrive in global markets.
The program offers valuable insight into international market opportunities while fostering peer-to-peer learning and industry connections through a mix of in-person and online learning including webinars, roundtables, and interactive workshops.
As part of this, businesses are currently being offered the opportunity to participate in the Export Strategy Development Program, scheduled to be delivered in May and June 2026. The program consists of 4 x 2‑hour group sessions (webinars) and a 1.5‑hour one‑on‑one mentoring session.
Export Strategy Development Program
Designed for WA food and beverage businesses, this exclusive program will help WA businesses build export capability and develop a practical export strategy that works for them.
Export Strategy Development Program
The Strategy Development Program will bring together a cohort of ten motivated WA food and beverage businesses to build and refine their export strategies.
To be delivered in May and June 2026, the program is led by Belinda Hay, Principal Consultant and Founder of Beyond Export. Belinda brings over two decades of international trade experience in supporting exporters and developing trade programs.
The Export Strategy Development Program includes:
1. Four x 2-hour webinar group sessions
Delivered fortnightly, these webinar sessions will cover:
- Why businesses need a written export strategy and common barriers to developing one
- What to include in your export strategy document
- Best practice for embedding and using the strategy within your business
- Self-reflection on company success and sales maturity
- An honest review of management time required to drive export development
- Narrowing down markets of focus — what overseas market research to conduct and how
- Business models, partnerships and customer-centric approaches to grow internationally
- Selecting the right tactics for customer identification, relationship building and growing sales.
2. Export Strategy template
A practical, ready-to-use export strategy template.
3. Individual coaching session
A tailored 1:1 coaching session with Belinda Hay for each participating business, aligned to their specific needs and progress. This session will be up to 1.5hours of personalised strategic support.
4. Program cost
The department will cover the cost of the four webinars. A non-refundable co-contribution of $380 plus gst will be required from each participant for the 1:1 coaching sessions, payable by Saturday 18 April 2026. Participants must attend all webinars to qualify for the 1:1 coaching session.
To be eligible for the Export Strategy Development Program, a business must:
- be a registered, Australian-based legal entity with an Australian Business Number (ABN)
- be able to agree to the terms and conditions of participation
- be exporting or seeking to export goods that are produced, grown or manufactured in WA
- own the brand of the food and beverage products the business is looking to export
- commit to contribute $380 plus GST towards the 1:1 session (non refundable) prior to the commencement of the first webinar sessions.
Businesses are required to complete an Expression of Interest (EOI) to be considered for the program.
Applications will be considered by the project team based on several criteria including:
- number of years in operation
- current domestic/export sales performance
- business commitment to export market development including the allocation of time and resources.
Further information may be requested of the applicant to ensure appropriate due diligence.
EOIs open on Monday 16 March 2026 and close at 5pm AWST Monday 30 March 2026.
WA Agrifood Export eNews
Keep informed with access to the latest market intelligence, upcoming webinars, and regular reports from WA’s overseas offices, as well as information on state and federal support assisting exporters to overcome supply chain challenges.
The Western Australian Agrifood Export eNews is an essential tool for anyone involved in WA's thriving food and agricultural industries.
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