Off the success of the department's first Domestic Market Pathways Program, the enhanced Western Australian Food and Beverage Domestic Market Pathways Program will give participants invaluable insights and tools to expand their sales within Australia.
Led by industry experts, the program provides a deep dive into market expansion opportunities, including potential access to key buyers from both WA and the eastern states. Networking and relationship building are emphasised, allowing participants to connect with fellow food and beverage manufacturers also seeking business growth.
Participants will receive guidance on navigating the process of having their products stocked by major retailers. The program will address concerns about costs and price increases, and detail how to effectively pitch to buyers. One-on-one meetings with consultants are included to assist with business growth. Participants will also learn about the different areas and the opportunities in the food service channel.
About the program
Benefits of the program include:
- Developing a national market vision and strategy
- Market and channel selection factors
- Market entry and distribution models
- Market overview
- Category overview
- Key channel overviews
- Selling to the majors, including category reviews
- Distribution and brokerage models
- Identifying key customers
- 1-on-1 meetings to tailor pitch development.
The program is now open to food and beverage manufacturers who meet the criteria outlined in the application form.
Applications are welcome from businesses which are:
- seeking to expand their sales within Australia
- unsure of how to have their product stocked by retailers
- concerned about costs and how to pass on price increases
- interested in hearing from key retail and foodservice buyers.
Participants will go through 4 phases:
Phase 1: Masterclass & 1-on-1 consultations for businesses to understand the current market and how their business fits within market.
Phase 2: Pricing review and pitch deck workshop & 1-on-1 consultations for businesses to develop competitive pricing and pitch deck built for your audience.
Phase 3: Pitching and buyer preparations will occur with our industry experts to get businesses ready for buyer meetings.
Phase 4: Key distributor/retailer introductions and presentations will be arranged for businesses to develop key industry relationships for future business.
Phases 1 to 3 cost $99 + GST per phase for one person per company. An additional $50 + GST is charged per company for an additional attendee (maximum of two).
Phase 4 is free of charge.